From the time it opened in 1940, Bi-Rite Market has been a Mission District institution. It was the sort of market where neighborhood housewives could do all their daily shopping and police officers stopped by on their daily beats.

Bi-Rite Market has been under the ownership of the Mogannam family since 1964. Operated by Ned and Jack Mogannam for 26 years, Sam and Raphael Mogannam took over the store in 1997 and set out to turn this landmark into the culinary institution that it has become. Their renovation restored not only Bi-Rite's classic look but also its dedication to service and quality foods.

Customers are welcomed by the classic art deco façade and the original neon sign celebrated in Michael F. Crowe's book 'Deco by the Bay' (Penguin Studio 1995). Inside the store, farm carts overflow with fresh produce, artisan breads, cheeses and a deli counter stocked with house made specialties like cold-smoked salmon, which San Francisco Magazine named one of the 125 best things to eat in San Francisco.

Inspired by the great specialty markets of Manhattan, Bi-Rite has become San Francisco's premier neighborhood market. Bi-Rite Market has been recognized by several national publications such as Bon Appetit, Conde Nast Traveler, Food and Wine, Wine Spectator and Sunset Magazine, as well as many local publications.

Quoting 7x7 Magazine in a recent issue: "Bi-Rite Market is one of the top 77 reasons to live in the City by the Bay."

Bi-Rite is a family affair. Mom, Dad and brother Sal can all be found working in the store. Several staff members have been part of the family for years, going back to the days of Sam's restaurant, Rendezvous du Monde.

Bi-Rite Market continues to be an integral part of the neighborhood it serves. It is a family owned, independent grocery store that has overcome the odds through bold thinking, community support and the loyalty of its customers. It is an extension of people's homes, providing the nurturing comforts we all crave and need.