Bi-Rite Blog


 
Simon

The Joy of Masumoto Stone Fruit

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Rose Diamond Nectarines

It’s usually three to four weeks into California stone fruit season before the flavor of peaches and nectarines really starts popping with that textbook balance of sweetness and acidity. Almost all the peaches and nectarines that hit the shelves at the Bi-Rite Markets are from farms that we’ve built mutually-beneficial relationships with over several years. A couple of seasons ago we were able to take our peach and nectarine selection to new heights with a new farm-direct relationship with Masumoto Family Farm in Del Rey, CA. This beautiful 80-acre orchard is located just 15 minutes south of Fresno, and was purchased by the Masumoto family in 1948. Author and third-generation farmer, David “Mas” Masumoto, has mastered the art of building soil to support the growth of their beautiful trees, and they always harvest their fruit at the perfect level of ripeness.

Before I jump into all the stone fruit varieties that Masumoto grows, you’ll notice one thing they all have in common: beautiful yellow flesh. The Masumoto family is in love with the tang of the yellow flesh fruit and their sugar/acid balance that screams WOW!  This season Masumoto is trying some new farming techniques on a handful of selected trees in their orchard. They are watering less and not pruning as heavily, which produces “petite” stone fruit. These small little sugar bombs pack enjoyment for all!

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Spring Lady Peaches

And for the uninitiated, peaches and nectarines are categorized in two ways: freestone and clingstone.  When the meat (flesh) of the fruit is attached to the pit, this is clingstone variety; they are sometimes the best eating but hard to work with in the kitchen. The flesh of the freestone varieties are completely detached from the pit, which makes them easier to work with for canning, freezing, and cooking.

Just last week, Masumoto sent us their first yellow peach variety of the season! They were harvested earlier in the year than ever before because of the warm winter and drought.  The clingstone Spring Lady Peach is a very juicy piece of fruit with a medium acidity level, and is just the thing to get the taste buds ready for what’s to come.

After the subtle flavor of the Spring Lady, the next stone fruit variety the Masumotos are harvesting is the clingstone Rose Diamond Yellow Nectarine.  Mas Masumoto’s daughter and fellow farmer, Nikiko, refers to the Rose Diamond as a “mini fire cracker.” The Rose Diamond is usually a large, richly-flavored nectarine with beautiful red skin, but this year the drought means smaller fruit that’s packing an extra sweet punch.

As for the rest of the season, in early June we should be seeing the semi-freestone Gold Dust Yellow Peach. Some folks consider this the best early-season variety of peach, with its firm texture and rich, sweet flavor. It’s the textbook peach for grilling! The Gold Dust will be shortly followed by one of the most popular varieties in California, the freestone Flavor Crest Yellow Peach. This variety is popular for conventional growers, who like a firm piece of fruit that can travel but also has good levels of sugar.  Next up is everyone’s favorite, the freestone Sun CrestIMG_2573 Yellow Peach, which is a large peach with a red-blushed skin and juicy texture. This is the peach that put the Masumoto Family Farm on the map! And the last variety of stone fruit we will see from Masumoto is the clingstone Le Grand Yellow Nectarine. The Le Grand is a large piece of fruit with a rich, sweet flavor and firm flesh, which makes it awesome for making nectarine ice cream.

Tree-ripened peaches and nectarines are some of the most exciting treats of the summer.  If you haven’t had the chance to sink your teeth into Masumoto fruit you have the next couple months to swing by the market and make it happen! Just ask us, we’re always happy to share a taste.

Here are a couple of recipes, created by Stephany from our Produce Team at 18th Street, to help you celebrate stone fruit season. Enjoy!

CUESA recipe card NECTARINE SALSA

CUESA recipe card PEACH SPICE CAKE

 

 

 



 
Lina Shatara

Congrats to the Grads!

Congratulations to all the grads who’ve worked hard over the years and to the families who have supported them! You have your futures ahead of you but before you jump into the new job, internship, or whatever other adventures you have in store, it’s time to celebrate, Bi-Rite style! We’ve got you covered with full service, party platters, main dishes and more! To find out what goodies we have lined up, click here.

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Where are you having your grad celebration? Whether it’s at home or your favorite venue, you’re in good hands with our catering experts. Check out some of our menu suggestions below.

At Home: Guests will be relaxed and ready to chow down, so why not offer a selection of Peppered Beef Sirloin (grilled medium rare and served with chimichurri sauce – also great for sandwiches), Mujadarrah (with curried rice, lentils and caramelized onions) and some of our other heartier dishes.

In the Park: Family and friends will be enjoying the nature, playing games and ready to eat some of Bi-Rite’s delicious Focaccia Finger Sandwiches including our choices of Roasted Free-Range Turkey and Swiss with Dijon Mustard, Aioli and Greens, or Achiote Marinated Free-Range Chicken Breast with Provolone cheese, Chipotle-Lime Aioli and Greens, or check out the full list of sandwiches here.

In a Bar:  If celebrating with your favorite cocktail is a must, we have just the thing to make your party a hit. Try our Savory Tartlets – we have two great options for Spring: Fava Bean Spread, Olives, Lemon and Pecorino, or Grilled Asparagus with Potato, Goat Cheese and Chives. Want more appetizers ideas; jump over to the site to see the full list

order now

Don’t know what to choose? No worries? Our experienced catering team has the answers. Whether it’s about quantities, ingredients or if you just need someone to help with creating your menu, we are here to help.

Give us a ring at (415) 321-8070 x 1, Monday-Sunday 9am-5pm or email us: catering@biritemarket.com

At Bi-Rite Catering, we combine the delicious locally-sourced, fresh, organic ingredients we sell at Bi-Rite Market with sweets from Bi-Rite Creamery, and produce from Bi-Rite Farms to create our menus. For any of your parties, from large to small, corporate or private, at a rented venue or in your home, we pride ourselves on serving really delicious food, simply presented, that will nourish your guests while supporting our local community.



 
Jon Fancey

Fresh Cheese Makes All the Difference

Burrata, Chevre, Fromage Blanc, Queso Fresco, Mozzarella–these are just a handful of the fresh cheeses available here at Bi-Rite Market. Fresh cheeses are the best expression of the milk that’s used to make them, and they are easy to enjoy every day! May and June bring a bounty of stone fruit, berries, and tomatoes so it’s the perfect time of the year to pair them up with these fresh cheeses crafted in California. Here are a few you can look out for when you’re shopping at Bi-Rite!

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Andante Dairy Fresh Goat Cheese

Andante Dairy Fresh Goat Cheese – Soyoung Scanlan is a true renaissance woman: musician, biochemist, dairy scientist, and cheese maker. We sell a small selection of her cheeses at both Bi-Rite Markets, and her fresh rounds of goat’s cheese are the favorite of staff and guests.  Made one day a week in Sonoma County and delivered to the markets the following day, it’s always the freshest cheese in our case. Perfect with peaches and berries or a glass of rose.

Pennyroyal Farm Laychee – Boontling is a jargon spoken in one specific part of Northern California. Laychee means “milk” in Boontling and is an appropriate name for this fresh cheese from Boonville. It’s crafted from the milk of a small herd of goats that graze this Mendocino farm, neighboring the famed Navarro Vineyards.  It’s one of our favorite brunch cheeses — sweet, creamy, and spreadable – and pairs well with sparkling wines.

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Burrata from DiStefano Cheese Company

Di Stefano Cheese Company Burrata – Mimmo Bruno started working in an Italian cheese factory at the age of 11, earning $1 a week. In 1993 the Bruno family opened the Di Stefano Cheese Company in Southern California and introduced Americans to Burrata!  These cream bombs of stracciatella wrapped in a delicate mozzarella shell are a much-loved specialty of Puglia, the region Bruno and his family call home. Serve it as an appetizer with crusty bread and charcuterie, as a side dish with grilled vegetables, or as a dessert with roasted strawberries and a glass of Moscato d’Asti.

Point Reyes Farmstead Cheese Fresh Mozzarella – The Giaconmini Family has been operating their dairy from the rolling green hills overlooking Tomales Bay for more than 55 years. Their beautiful land and herd of cows produce amazing milk that’s easily tasted in this fresh mozzarella. A favorite of guests at both Bi-Rite Markets: this is the cheese to use with this season’s best tomatoes!

Please come by and ask our knowledgable and friendly Cheese Team about our incredible fresh cheeses. They can help with pairings, wine suggestions, and are a great bunch of folks who love to share tastes and knowledge. Looking forward to seeing you!



 
Shakirah

Bi-Rite and Bike Month in Full Swing!

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PUBLIC Bikes + Bi-Rite Ice Cream = Righteous!

It’s Bike Month in San Francisco, and we’re celebrating with the things that we, our cyclist friends, and San Franciscans love—safe cycling, helping our neighbors, and ice cream (of course!).

We’re co-hosting our second-annual Bike to Ice Cream Day fundraiser with PUBLIC Bikes to raise money for Pedal Revolution, an amazing non-profit bike shop that, through their partnership with New Door Ventures, has provided local youth with job training and opportunities for 15 years. Bike to Ice Cream Day will take place at the Bi-Rite Divisadero Scoop Shop at 550 Divisadero on Wednesday, May 20th from 5pm to 8pm. You can RSVP to this Facebook event and invite your friends!

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Ivy from Divis shows off the This Little Piggy Rode to Market Sundae!

The event will feature a special limited-edition sundae, called “This Little Piggy Rode to Market,” featuring Chunky Pig Bacon Caramel Popcorn with Bi-Rite Creamery Brown Sugar with Ginger Caramel Swirl and Vanilla Ice Creams, and our house-made Fudge Sauce. Folks who come with their bike helmet with get $1.50 off their sundae! We’ll also have a raffle featuring sweet prizes from Bi-Rite and PUBLIC Bikes—tickets are just a buck! This event and the special sundae will be at the Divisadero Bi-Rite Market location ONLY, and are not to be missed!

If you can’t make it to the fundraiser, any donation you make in May at the Scoop Shop at Bi-Rite Market on Divisadero will go directly to Pedal Revolution. It’s one of only a few bicycle shops in the United States providing employment, job training, and hope to young people.

Bike To Work Day Energizer Station

Bike To Work Day Energizer Station

And it wouldn’t be Bike Month without Bay Area Bike to Work Day! On May 14th, we proudly sponsored the Energizer Station at 17th and Valencia Streets. Anyone who rode by on their way to work got a perfect fair-trade banana or a cup of Bi-Rite Creamery Granola. We were so happy to be part of such a wonderful day and meet all the happy cyclists!

And that’s what Bike Month is all about, really — love of our City, love of cycling, love of the planet. Thanks for supporting Bike Month!

 

 

 

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The team at Pedal Revolution ROCKS!



 
Jessie Rogers

Bay to Breakers is Here–Come See Us At Divis!

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Must. Have. Ice. Cream.

Bay to Breakers is back in a big way on Sunday, May 17th and the event route runs right past our Divisadero Street Market. To make sure we have everything ready for runners and revelers, the Divis market will be open an hour later than usual, at 10am. The Bi-Rite Creamery Scoop Shop inside the market will open up at that time too, so we will be ready with everything you need to stay happy and hydrated and full of Cookies and Cream-y goodness. (Bay to Breakers won’t impact the 18th Street Market hours.) Bay to Breakers isn’t just the oldest consecutively-run annual footrace in the world, it’s also one of the biggest, craziest, and most fun days on the San Francisco summer calendar! The people-watching alone draws huge crowds to the race route.

Bi-Rite Market on Divisadero is the newer of our two markets and has embraced its part in the Bay to Breakers craziness since day one! We’ve had a great time the last couple of go-rounds and we’re looking to having even more fun this year.

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We’ve got sandwiches!

We’ll be highlighting all of the snacks, sandwiches, beer, and water that you’ll need to enjoy the day. Grab an ice cream cone or sundae as a reward for all that hard running/walking/watching too! It promises to be a great day, and we’ll be there for you, with everything you need to keep fed, watered, and satisfied. See you on Sunday the 17th!



 
Chili

California King Salmon Season Is Here!

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Long live the king!  Wild California King Salmon season is back, beginning in spring before the action really gets going during the summer months.   King Salmon season has always been a special time for me – as summers meant no school and ample free time, my grandfather had the task of keeping my sister and me occupied.  Luckily, he was never at a loss for things to do – some of my favorite memories were our adventures down the coast to find fishermen selling their salmon catch right off the boats.

During king salmon season, we work closely with our fishmongers (All Seas, TwoXSea and Monterey Fish Company) to secure incredible quality California King Salmon at a very competitive price.  As we enter the height of salmon season in the summer, we usually see the price dropping several dollars.  This year the season will run through September 31, with monitored quotas for California’s fishery to ensure sustainability.

The Smithsonian has called King Salmon the “soul food of the North Pacific,” and we’re thrilled to celebrate it in all its delicious forms.  Kick off king salmon season for yourself with our Slow Baked, Herb-Crusted King Salmon with Full Belly Farm’s New Potatoes recipe.  Baking the salmon slowly allows the butter, herbs and mustard to gently flavor the fish, while the breadcrumbs brown to give it a nice crunch.  Pair it with Idlewild’s 2014 The Flower, Flora, & Fauna Rosé ($22.99), whose blend of Piedmontese varietals (Nebbiolo, Barbera, Dolcetto) are bursting with citrus and minerals, with aromas of pine needles and wildflowers – a perfect complement for your salmon dinner for two!

Herb-Crusted Salmon Recipe



 
Jessie Rogers

Celebrate Mom with our Menu, Gift Ideas, Flowers & More!

MomImageCelebrate Mom! Show her how much you appreciate her with a delicious meal, unforgettable artisan chocolates, bright spring blossoms, sumptuous body butter, a great bottle of wine, and more!

 

Many items are available for delivery in San Francisco in as little as an hour! Simply create an account on Instacart.com and visit our special Mother’s Day section in our online store!

 

Bi-Rite’s House-Made Mother’s Day Menu

Available Saturday, May 9 & Sunday, May 10
at both Bi-Rite Market Locations

House-Made Quiche with Roasted Mushrooms,
Melted Leeks & Gruyere
Whole 8″ Quiche / $16.99
By the Slice / $4.99

Poached Prawns with Cocktail Sauce
$24.99 / lb

Happy Boy Farms Organic Sugar Snap Peas with Spring Onions,
Fines Herbs & Toasted Almonds
$13.99 / lb

 Crab Cakes with Lemon Aioli
$7.99/ea

 Tandoori Chicken Salad with Toasted Millet,
Cous Cous, Currants & Ras el Hanout
$12.99/lb

Last Chance to Get Mom “Blitzed”!
Save 20% on mixed cases of wine, including all Mom’s faves,
NOW through May 3 at our Spring Wine Blitz!

Mom-Worthy Desserts

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Bi-Rite Creamery Strawberry Shortcakes
Bag of 4 cakes / $6.99

pair them with

a rich, mildly-sweet substitute for whipped cream
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Bi-Rite Creamery Strawberry Rhubarb Pie
Small Pie / $12.99 (serves 3-4)
Large Pie / $24.99 (serves 6-8)

Special Treats for your Awesome Mom

New at Bi-Rite: Flying Noir Art & Chocolate!
Nuanced and unexpected, each Flying Noir Art & Chocolate box is a composition of
flavor, texture, color, and pattern, created by artist and chocolatier
Karen Urbanek in Emeryville, CA. Crafted from fresh, organic, locally-sourced ingredients and hand-painted with natural colors,and with reusable packaging that features original artwork
by local artists with developmental and other disabilities.

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Flying Noir Art & Chocolate 6-piece Box
 6 pieces of sumptuous ganache.
$19.99

Flyng Noir Art & Chocolate 9-Piece Box
An art composition in a box.
2 miniature hand-painted and enrobed fine chocolate bars.
$29.99

Flying Noir Art & Chocolate Survival Tin
6-pieces:  3 solid flavored chocolates and 3 enrobed gems.
Don’t leave home without it!
$19.99


New at Bi-Rite! Cocokind Skincare
Certified Organic and socially-conscious, chemical-free and cruelty-free
skincare products, based around virgin coconut oil.
Cocokind Organic All-Purpose Salve / $11.99
Cocokind Organic Skin Butter / $14.99

Mixed Bouquets from Full Belly Farm
Certified Organic flowers from California’s beautiful Capay Valley
$14.99 / bouquet
Looking for a Fresh Custom Bouquet for Mom?
Our Floral Team can create a beautiful arrangement
of local, organic, and sustainably-grown spring flowers!
Just stop by their table in front of the Markets on Mother’s Day weekend!
Saturday, May 9: 12:00pm to 6:00pm
Sunday, May 10: 9:00am to 6:00pm


 
Simon

Cherish California Cherries!

In the world of fresh fruits and veggies, there are only a handful of crops that get everyone super-excited, and California Sweet Cherries is one of them! When the end of April rolls around in the Bay Area, it’s time for our local Northern California cherries. Just 5 years ago, Bi-Rite had relationships with several farmers that would harvest their cherries and deliver them to our door within 24 hours. From the foothills of the Sierra Nevada to the flatlands of Brentwood, each variety of cherry is unique, depending on how and where it was grown. Unfortunately, due to warm winters and drought conditions over the past few years, cherry growers throughout the state are struggling to produce healthy crops. One of the main reasons for the decrease in the California cherry crop is the insufficient chill hours from October through February that are necessary to regulate their growth. With the uncertain future of the Northern California cherry crop, we at Bi-Rite have decided to celebrate the farmers that are still providing wonderful cherries in spite of these difficulties, and to cherish this year’s cherries to the fullest.

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Warmer weather in the spring months also leads to cherry crops being harvested a week or two earlier than in typical years. Bi-Rite’s cherry selection always starts with the sweet Red Garnet Cherry from Ed George’s Peach Farm in Winters, California. Last year Ed had a complete crop failure on this variety and this year he only has 50 % of his crop. The one benefit of the smaller crops is that the cherries have more room on the tree to grow nice and big. There aren’t many crop varieties that produce the best fruit early in the season, but the Red Garnet is an exception. They are firm with a rich sweet flavor but are only around for 7-10 days.  The two other local farmers that bring their cherries to Bi-Rite are Frog Hollow Farm in Brentwood and Hidden Star Orchards in Linden.  Frog Hollow has almost had a complete crop failure the past couple years and only has enough fruit to bring to the Farmer’s Markets.  This leaves it up to Johann Smit at Hidden Star to be our main local cherry grower this season.  He usually starts us out with the Burlat Cherry, which is a softer variety with a very delicate sweet/tart flavor perfect to get the taste buds excited for cherry season.  The Burlat will be followed by some other sweet red varieties like the Bing, Brooks, Larian, and Red Lac Cherries. Johann also grows some beautiful yellow Rainier Cherries.

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As the local cherry crop winds down in the beginning of June, we will continue to source cherries from other parts of California and finish the cherry season off with the amazing fruit from the Northwest. If you love to eat local produce and support Northern California cherry growers, May is your month to cherish the local cherries at Bi-Rite!



 

Spring Wine Blitz is Here! Save 20% Through May 3!

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Bi-Rite’s Spring Wine Blitz is on at both Bi-Rite Market locations!  From now through unday, May 3,  save 20% when you purchase any 12 or more bottles of wine. Choose from our entire wine selection to mix and match your own cases. Plus, we’ll deliver your Wine Blitz wines to you for free in San Francisco! Stock up on your favorite weeknight wines, summer rosés, graduation celebration Champagnes, Mother’s Day gifts, and favorite top-shelf bottles.

 



 
Chili

BN Ranch Rib Eye Bonanza

BN Ranch Rib Eye

Butcher David showing off beautiful BN Ranch Rib Eye

The Cadillac of beef at the price of a Chevy: for one week only we’re hosting a BN Ranch Rib Eye Bonanza, showcasing Bill “The Beef Guru” Niman’s 100% grass fed beef

  • BN Ranch Bone-in Rib Eye: $15.99/lb (Regularly $22.99/lb)
  • BN Ranch Boneless Rib Eye: $19.99/lb (Regularly $26.99/lb)

This is grass-fed beef at its best, raised on lush, open pastures and harvested at maturity. Packed with distinct flavor, these rib eyes have the perfect amount of intermuscular fat you typically get with a grain-finished steak, without the guilt. A fantastic steak to pan roast or to throw on the grill before San Francisco summer descends, these BN Ranch rib eyes are available now at both Bi-Rite Market locations while supplies last.