Tomorrow, Thursday August 23rd, 50% of sales of raw King Salmon from our fish case will go directly to Salmon Aid, to help spread the word about supporting wild salmon.
Wild salmon need our support–these legendary fish are in trouble! They face problems migrating upstream – dams block their path, climate change is warming their waters, and the rivers themselves are being diverted from their natural paths. Farmed salmon operations, meanwhile, are polluting the oceans and making it harder for wild salmon to successfully spawn.
We hope you’ll support our second annual “Dine Out for Wild Salmon” event. The money we raise will be used by Salmon Aid to increase awareness about the plight of West Coast salmon and the rivers they depend upon. This will educate the Bay Area public about the importance of protecting wild salmon, why they’re in trouble, and how we can work together to save them.
Salmon Aid will be in front of the Market tomorrow from 5:00 to 7:00 teaching our staff and guests about Wild Salmon–come by and pick their brain!