Today is a big day: we roll out this year’s BN Ranch grass fed beef in our meat case! Bill Niman’s seasonal, grass-fed beef is only available at certain times of the year (we should have it through the end of this year); I asked him to join us as a guest blogger and share more about what makes his beef unique. Here’s what he said:
This beef will be quite different than other beef in the marketplace today. For starters, it comes from truly mature beef. These cattle were nearly three years old at harvest (a full year older than most beef at slaughter) which provides a unique flavor and finish. Additionally, these animals were harvested directly off our pastures – not a feedlot or dry-lot — at precisely the moment they reached their peak condition. Just as elk and venison have a peak moment, so does beef that is truly grass raised and fattened. In our view, the very best grass-fed beef is a seasonal offering like great ripe tomatoes, peaches, and Beaujolais Nouveau.
The exact time of year when cattle on grass will achieve prime condition varies slightly from year to year, according to climate and geography. And for us, this year, the moment is now.
This year’s BN RANCH beef will come from Black Angus and Hereford-Angus-cross animals, all born from our own breeding cows on our Bolinas ranch. They spent their entire lives on pasture. It goes without saying that none of these animals was ever given hormones, or fed antibiotics or any meat or fish by-products. They were raised entirely on mother’s milk and natural forage (including a very small amount of hay), and according to the highest possible animal welfare and environmental standards.
We have been perfecting this method for excellent grass-fed beef (similar to traditional methods that prevailed before World War II) for the last eight years. We believe you will find it to be the finest grass fattened beef available.