Summer is here at Bi-Rite Market and we’re pleased as punch to announce the return of our Public Label Olive Oils, and a fantastic new collaboration with Poe Wines that created our Public Label Pinot Noir. You may know that each Public Label bottle and jar contains ingredients sourced from our favorite farmers – we tell you who grew the ingredient, where it was grown, and how it turned into the final product you hold in your hand. What you might not know is that Public Label is a whole lot more than a house brand.
Public Label is one of the many ways we “create community through food,” bringing our community together through incredible ingredients from fantastic farmers, invaluable expertise from our buyers and staff, inspiring craft and skill from our producers, all of which culminate in these incredible, high-quality products. Our Public Label collaborations develop out of relationships with producers we admire most; just as we seek the finest sustainably-grown produce, responsibly-raised meats, and the best-tasting ingredients for our Markets, we constantly push ourselves to create new and unique Public Label products that are expertly crafted with flavors that stand out from the pack.
This year’s Public Label Olive Oils are as versatile as they are delicious, from salads to dipping to finishing. In a marketplace that is saturated with olive oils (and we’ve tasted our fair share), we’ve hand-selected two outstanding olive oils that are exemplars in their category. For our Public Label Pinot Noir, we’ve partnered exclusively with Poe Wines’ winemaker, Samantha Sheehan, to create a beautiful and versatile wine with some incredibly special Pinot Noir grapes.
Public Label Mission Extra Virgin Olive Oil | $19.99 500ml
For our new “Everyday” Extra Virgin Olive Oil, we’ve collaborated with Stella Cadente who is based in Butte County, CA. This Extra Virgin Olive Oil is made from fully ripened 100% Heritage Mission Olives, the only American olive cultivar and part of Slow Food’s Ark of Taste. The olives are hand-harvested and pressed within hours, then stored in stainless steel tanks and being bottled to order to ensure freshness and full flavor. The olives are harvested at peak ripeness and the olives yield olive oil that is perfect for everyday use. It’s a very well-balanced, mild-medium intensity olive oil with undertones of butter, green grass, hints of spice that lingers on the palate, and a finish that is everything you taste in a ripe olive. Use in everything from dipping to preparing your favorite salad dressing!
New Release of Public Label Tuscan Style Olive Oil | $24.99 750ml
We have collaborated with Divisadero guests Ben Herrmann and Evan Loewy from The Other Brother Company to produce our 2015 Tuscan Style Extra Virgin Olive Oil. Evan and Ben’s family planted their initial estate orchard when they were kids; they grew up with the trees, gaining experience in small scale agriculture and olive oil production. It wasn’t until after college that they decided to switch directions and follow their passion for food. Inspired by their childhood experiences, they started The Other Brother Company. The oil is a blend specially made for Bi-Rite that consists of five Tuscan olive varietals: Frantoio, Pendolino, Leccino, Maurino, and Ascolano. These olives are grown at the family orchards which are located in Templeton, CA and Monterey, CA. The olives are hand-picked and milled within hours after harvesting to yield an oil that is bright, bold, and buttery with notes of fresh garden herbs and tomatoes. It has a hearty, yet balanced, amount of pepper in the finish. Drizzle this oil on your favorite steak, it is especially delicious on rib-eye! Or use it as an oil for dipping. Toss it with radicchio, tomatoes, eggplant, zucchini, greens, and roasted vegetables. Excellent in pasta and farro dishes, or as a finish on a bowl of soup. Marinate fresh goat cheese or feta in this buttery oil!
Public Label Pinot Noir Sonoma County, CA 2014 | $21.99
Our Pinot Noir was sourced from the Olcese Vineyard, one of the oldest Pinot Noir vineyards in Sonoma. This vineyard was planted in 1974 to Martini clone, a California heritage clone of Pinot Noir. With this special vineyard, we asked one of the best Pinot Noir winemakers in California, Samantha Sheehan of Poe Wines, to make us a phenomenal wine for under $25. The result is a beautifully aromatic wine, with cherry and raspberry fruit notes to go along with a savory, earthy spice. We love this with a variety of foods, from salmon to pork chops.