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Archive for the ‘PUBLIC Label’ Category


Announcing our new product line: Bi-Rite PUBLIC Label

Wow, do we ever have a creative, engaged and VOCAL community! When we reached out to ask for your input on a name for our new line of private label products, we had no idea we’d get hundreds of responses from our guests and staff. It was too much fun going through all of your ideas (we actually found good minds thinking alike with several of the names, usually the ones involving “Rite”!). Without further ado, we’ve chosen a name for our new line of private label products…

Bi-Rite PUBLIC Label

Bi-Rite PUBLIC Label redefines what a store line can be by sharing WHERE your food is from, WHO produced it and HOW it was made…and letting you taste before you buy, so you know it’s GOOD!

We want to turn the “private” in “private label” upside down. Our line is all about transparency: we’re sourcing the ingredients from farmers we have direct relationships with, partnering with kitchens in the Bay Area that have the capacity to can and jar larger quantities than we can, and providing the recipes ourselves. And we want to share the whole process with you. It’s part of our constant challenge to dig deeper and learn more about how food is made, minimize food waste, and make tasty foods the old fashioned way.

We’d love to hear what you think of the new name. Meanwhile Kristine, our store artist, is busy coming up with new graphics and labels for our shelves!

Join us Sunday in front of the Market from 2-5 to taste three of the first items in our Bi-Rite PUBLIC Label line:

Shakirah’s Mixed Berry Jam: Made by Shakirah Simley, Bi-Rite’s Community Coordinator and the founder of Slow Jams. Bursting with blueberries, raspberries and strawberries, and lower in sugar than most berry jams, it’s great paired with cream scones and Devonshire cream, or mixed with fresh lemon juice, simple syrup, mint and sparkling water for a minty berry summer lemonade.

Our zingy Kohlrabi Kraut--you know what they say about colorful eating!

Kohlrabi Kraut: Made from Mariquita Farm’s Kohlrabi cabbage and Catalan Farm’s red cabbage, this bright, chunky kraut has notes of citrus and a kick from ginger and chili pepper. Kohlrabi is a stout cultivar of cabbage that will grow almost anywhere; it’s packed with nutrients and antioxidants, with a unique magenta coloring.  The thick pieces of Kohlrabi in our Kraut are delicious on sandwiches, burgers, tuna salads, egg salads, or out of the jar. Available in a very limited quantity!

Strawberry Balsamic Sauce: Inspired by our Strawberry Balsamic Ice Cream, Shakirah’s Strawberry Balsamic Sauce will bring the sweetness of Mariquita Farms berries into your pantry year round. With bright berry flavor and an exotic hint of brown sugar, black pepper and lime, we love this on top of vanilla ice cream, French Toast, or Bellwether Farms Ricotta.


Can You Come Up with the Name for Our New Private Label Products?

We thank our lucky stars often that we’re located in San Francisco, where the bounty and diversity of tasty Cali produce is so accessible to us. One of our city’s other advantages is the wealth of creative thinkers here, which is why we’re turning to all of you for our latest conundrum:

What should we name our new line of Bi-Rite private label products??

What should we name our private label line?

This line will include tasty items like:

  • The beef and pork from livestock we’re raising on our farm
  • Pickled veggies we’re making with the help of farmers and preservers in our Gleaning Project 
  • Honey we harvest from our rooftop and Sonoma hives
  • Tomato sauce we make and jar with the late summer harvest so you can taste the sweetness of local growers into the winter

What ties all of these together is that we’re doing them the old fashioned way. Unlike most private label lines, which are almost a case study in outsourcing, our goal is to learn through the process of making each of these foods, and to have an intimacy with all steps and people involved. We want to constantly dig deeper for greater transparency and less waste…and share what we’re learning!

Send us an email by Sunday, July 1st to give us your best shot at a name for this line–the winner will get a sampler box of pickles, preserves and sauces from our Gleaning Project (and see their suggested name printed on Bi-Rite jars for years to come)!


Gleaning Project Recipe: Coctkails for Dad!

In honor of Dad’s Day this Sunday, we want to share two cocktail recipes we came up with that put our Mariquita Farm Pickled Green Garlic to work!

Dirty Pickled Peter

Featuring Bi-Rite Gleaning Project’s Mariquita Farm Pickled Green Garlic; serves 2

Ingredients

3 oz Hendricks Gin
1 breath of dry vermouth
2 wands Mariquita Farm Pickled Green Garlic
½ tsp brine from Mariquita Farm Pickled Green Garlic

Directions
Shake liquids with vigor, pour into martini glass and garnish with a pickled green garlic wand.

Lust in Red and Green

Featuring Bi-Rite Gleaning Project’s Mariquita Farm Pickled Green Garlic; serves 2

Ingredients
12 oz organic tomato juice
4 oz Square One Vodka
2 tbls finely diced Mariquita Farm Pickled Green Garlic
1 tbls finely diced red onion
2 tsp worcestershire sauce
2 tsp fresh lime juice
2 tsp freshly grated horseradish or Bubbies fresh prepared horseradish
1 tsp chili Flakes
1 tsp black pepper
1 tsp celery salt
2 wands Mariquita Farm Pickled Green Garlic

Directions
Mix all ingredients in a cocktail shaker with ice. Pour into a tall glass and garnish with a wand of pickled green garlic.

 

 

 


Gleaning Project Recipe: Frittata From the Garden

The starring role in this recipe is played by Mariquita Farm Pickled Green Garlic, one of the items we’re currently offering as part of our Gleaning Project. This frittata serves 4.

 

Ingredients:

12 eggs from someone you know

½ cup Bellwether Farm Jersey Milk Ricotta

3 tbls Bellwether Farms plain yogurt

1 cup fresh peas

3 tbls chopped spring onion

¼ cup Mariquita Farm Pickled Green Garlic, chopped

2 tbls fresh thyme

1 tbls fresh shredded fresh mint

4 tbls butter

S&P

 

Directions:

Simmer peas and spring onion in 2 tbls butter until tender.

Beat eggs with yogurt, ricotta, green garlic, herbs and S&P.

When peas, onions and garlic have cooled, stir into egg mix.

Butter a round baking dish, pour in egg mix.

Place in a 300 degree oven, and cook until firm, but not hard (about 40 minutes). Remove from oven, and slice once cool.

 

 


Simon

Proud to Be A Gleaner!

Mariquita Farms Pickled Green Garlic

As an extension of the Food Waste Challenge we kicked off earlier this year, we’re proud to be redefining the age-old practice of Gleaning. In biblical times, farmers would leave part of their harvest to be gathered by the poor in their community, who could then feed their families. Now it is often our farmers who need the support of their community. Every year our farmers plow under almost 50% of what they grow when market conditions make them unprofitable to harvest, pack and ship.

Mariquita Farms Green Garlic Pesto--I've had it in my fridge and have been putting it on EVERYTHING

We’re bringing the members of our food community together to “glean” this fresh produce, so it doesn’t go to waste. This is a collaboration with our local farmers alongside Bay Area community kitchens like Happy Girl Kitchens and Community Action Marin (CAM) Foodworks.  Applying the creativity of our chefs, we hope to help farmers extend their season, sustain their businesses and bring you delicious produce-centric foods! Together, we are bringing you the best of each season, all year long.

As the seasons progress, we will be producing a range of pickled, fermented, preserved and canned delights for you to cook with. Since we’re coming up with the recipes ourselves and tasting every batch, you can be sure the taste and quality of our Gleaning Project “value-added” products (as they’re called in the food and farming world) will be just as good as everything else we make here at Bi-Rite. This is what a store’s private label brand should be!

Stay tuned to our blog, where we’ll announce each new Gleaning Project item when it arrives at the Market. And keep your eyes open at the store, where we’ll be sharing them in our produce section, deli and grocery shelves. Each new product will come with some simple, tasty recipes that you can prepare at home.

Join us in our new mantra: “PROUD TO BE A GLEANER!”