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Bi-Rite Market Celebrates 75 Years on 18th Street in Mission District
Marks Anniversary with B Corporation Certification Honor

Press Contact:
Waverley Aufmuth, Communications Manager
Bi-Rite Family of Businesses
(415) 241-9760 ext. 8255

  • For a downloadable .pdf copy of this release, click here
  • For additional information about Bi-Rite’s work in the Community, click here
  • For downloadable photos of Bi-Rite, please click here
    San Francisco, California—September 11, 2015—Bi-Rite Market, San Francisco’s iconic neighborhood grocery store, has been in business on 18th Street in San Francisco’s historic Mission District neighborhood since 1940. Though the store’s original façade has changed little in 75 years, the market’s progressive, responsible, and sustainable business practices have been on an upward trajectory, culminating this summer in certification as a B Corporation. The Bi-Rite Family of Businesses, which includes two Bi-Rite Markets, the world-renowned Bi-Rite Creamery, Bi-Rite Catering, and Bi-Rite Farms, is the first brick-and-mortar food retailer in San Francisco to achieve B Corp status, and now ranks among only a handful of food businesses nationwide to attain the prestigious certification. B Corp Certification is awarded to companies that use the power of business to solve social and environmental problems, and meet higher standards of social and environmental performance, transparency, and accountability.

“Becoming a Certified B Corporation aligns completely with our mission of Creating Community Through Food, and promoting social change through a good, clean, and fair food system,” said Sam Mogannam, second-generation Owner of Bi-Rite Market and Founder of the Bi-Rite Family of Businesses. “This certification further reinforces Bi-Rite as an industry leader, and demonstrates our commitment to our community, our workforce, and our environment, across every aspect of our businesses,” Mogannam continued.

“We are thrilled and proud to join the conscious and responsible businesses that comprise the B Corporation community. We have always worked hard to share our founding principles of Love, Passion, and Integrity by giving back to the community. We encourage our employees to participate and share in this responsibility, and to provide our guests with the best service and food available, from a business they can trust. We strive to inspire others to believe, as we do, that success in business can be achieved while still making the world a better place. We look forward to continuing our work to attain even higher standards as our businesses evolve.”

History: An Anchor for Neighborhood Prosperity and Jobs Creation

Bi-Rite Market’s Art Deco storefront remains largely unchanged since it was opened in 1940. Family-owned throughout its 75 year history, the Market was purchased in 1964 by Sam Mogannam’s father and uncle, Nabil and Jack Mogannam. In 1997, it was time to pass the torch to the next generation. Sam, who had developed a successful career as a chef and restaurateur, took the helm with his brother, Raph.

Sam’s vision for the Market quickly took shape. A revamped product selection, that replaced cigarettes and processed foods with farm-direct produce and responsibly-raised meats, resonated with guests who love to cook and eat good food. Bi-Rite’s focus on fresh, organic, and hand-crafted foods, many made on-site in Bi-Rite’s in-Market kitchen, quickly created a dedicated following.

Bi-Rite’s popularity also paved the way for new food businesses on the 3600 block of 18th Street, forming a stable and enduring hub for shops and eateries. Many of these businesses, now in their second decade of operation, have created employment for hundreds.

Bi-Rite, which opened with a team of six under Sam’s leadership in 1998, now employs more than 300 across its family of San Francisco food businesses, which serve a combined total of more than 25,000 guests per week.

In 2008, as a way of giving back to the community, Sam co-founded 18 Reasons, a non-profit committed to empowering the community with the confidence and creativity needed to buy, cook, and eat good food every day. 18 Reasons offers 300 food and cooking classes annually at its community cooking school on 18th Street. Its Cooking Matters program teaches underserved communities nutrition and basic cooking skills, serving more than 3,000 children, teens, adults, and seniors for free throughout the Bay Area.

After more than 50 years under Mogannam family leadership, the businesses remain independently owned and operated. Sam’s wife, Anne Walker, an accomplished pastry chef, is a Co-Owner of Bi-Rite Creamery, where she heads up product development with business partner and Co-Owner, Kris Hoogerhyde. Raph Mogannam serves as Grocery Buyer for the Bi-Rite Family of Businesses, carefully selecting and sourcing nearly 50% of the Market’s more than 3,000 products. And Anne and Sam’s 12 year-old daughter Zoe began working in Bi-Rite Market’s produce department as a summer job in 2015, kicking off the third-generation of the Mogannam family to work in the historic market.

Celebrating with Good Food: 75th Anniversary Featured Products and Events at Bi-Rite Locations

  • Community Birthday Party: Bi-Rite Market will throw a Birthday Party on Friday, September 25, 4:30pm to 6:30pm at 18 Reasons (3674 18th, San Francisco). This free, family-friendly event will feature a delicious birthday cake from Bi-Rite Creamery, a photo booth, favors, and more. Get in the spirit with a limited-edition $5 Soft Serve Sundae Special, available on September 25 only, at the Bi-Rite Creamery soft serve window. The sundae will feature strawberry and crème fraiche soft serve ice cream made with buffalo milk from Petaluma’s Double 8 Dairy, topped with birthday cake pieces, house-made fudge, and rainbow sprinkles.
  • Dinner Menus: For the month of September, Bi-Rite Market will highlight its farm-direct relationships in its daily-changing dinner menus, served at both Bi-Rite Market locations. Peak-of-season organic produce from farms including Catalan Farm, Full Belly Farm, Mariquita Farm, and Bi-Rite’s own Sonoma farm will be prepared into salads and entrees created on-site in the Market kitchens. All items are available from the Deli service counters inside the markets, beginning at 4:30pm. Follow Bi-Rite Market on Twitter @biritesf for the nightly offerings.
  • Sundae Specials: Bi-Rite Creamery and its Scoop Shop at Bi-Rite Market on Divisadero Street will feature special sundaes each week in September, highlighting Bi-Rite Creamery’s house-made ice creams, produced with organic milk and cream from Straus Family Creamery, as well as sustainable flavorings and house-made cookies, sauces, and toppings. Visit biritecreamery.com for details.

75 Hours of Service: Bi-Rite Staff  to Volunteer with Long-Time Community Partner GLIDE

Honoring its commitment to community and in support of National Hunger Action and Awareness Month, Bi-Rite is teaming up with GLIDE, with whom the company has had a long relationship. On Tuesday, September 29, Bi-Rite staff will volunteer to prepare and serve a home-cooked meal for 700 of San Francisco’s neediest. The special hot meal for GLIDE’s nightly dinner service will be made from scratch by Bi-Rite chefs, and will feature high-quality produce and fresh ingredients from Bi-Rite. GLIDE’s Daily Free Meals program embodies Bi-Rite’s mission of Creating Community Through Food by providing San Franciscans in need access to nutritious meals.

“GLIDE is grateful to Bi-Rite for choosing to celebrate their 75th anniversary in service to GLIDE’s programs and our communities,” said GLIDE Co-Executive Director, Rita Shimmin. “The Bi-Rite Family’s compassionate commitment to food justice for underserved populations is helping us build community. They are providing healthy and nutritious food through both volunteer time and home-cooked meals. This will make a great impact on hundreds of GLIDE’s hungry guests. We are honored to have Bi-Rite as a member of the GLIDE family.”

About the Bi-Rite Family of Businesses
The Bi-Rite Family of Businesses builds trust and inspires change by putting Good Food at the heart of everything we do. Since 1940, Bi-Rite has been cultivating relationships with producers, farmers, and our neighbors in an effort to build and sustain a vibrant community. We are passionate about the craft and heritage of food.

The Bi-Rite Family of Businesses includes two San Francisco-based neighborhood Bi-Rite Markets, the world-renowned Bi-Rite Creamery and Bakeshop, Bi-Rite Catering, Bi-Rite Farms, and 18 Reasons, a non-profit community and education partner. For more information about Bi-Rite Market and the Bi-Rite Family of Businesses, please visit www.biritemarket.com, www.biritecreamery.com, and www.biritecatering.com. Find Bi-Rite on Twitter: @biritesf, @biritecreamery, and on Instagram: @biritesf.


Bi-Rite Market Mission District:
3639 18th Street
San Francisco, CA 94110
(415) 241-9760

 Bi-Rite Market Western Addition:
550 Divisadero Street
San Francisco, CA 94117
(415) 551-7900

Bi-Rite Creamery and Bakeshop:
3692 18th Street
San Francisco, CA 94110
(415) 626-5600

About B Corporations

Certified B Corporations are leaders of a global movement of people using business as a force for good™. They meet the highest standards of overall social and environmental performance, transparency and accountability and aspire to use the power of business to solve social and environmental problems. There are more than 1,300 Certified B Corporations in over 120 industries and 40 countries with 1 unifying goal – to redefine success in business.

About B Lab

B Lab is a nonprofit organization that serves a global movement of people using business as a force for good™.  Its vision is that one day all companies will compete to be Best for the World and as a result society will enjoy a shared and durable prosperity. B Lab drives this systemic change through a number of interrelated initiatives: 1) building a community of Certified B Corporations to make it easier for all of us to tell the difference between “good companies” and good marketing; 2) promoting usage of Mission Aligned corporate structures to increase efficacy of social entrepreneurship and impact investing (more than 2,000 benefit corporations have been registered in the 30 states and District of Columbia that have passed benefit corporation laws); 3) promoting Measure What Matters campaigns to increase use of free, powerful tools for businesses to measure, compare and improve their social and environmental performance (more than 30,000 businesses use B Lab’s free B Impact Assessment and more then 100 investors and institutions use B Analytics, B Lab’s customizable platform to help them measure, benchmark, and report on the impact of the businesses with whom they work and in whom they invest). For more information, visit www.bcorporation.net , www.bimpactassessment.net , www.b-analytics.net  and www.benefitcorp.net.

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Recent Announcements:

Instacart Will Deliver Your Bi-Rite Groceries in SF NBC Bay Area, July 23, 2014

Bi-Rite Now Offers Same-Day Delivery SFist, July 22, 2014

RELEASE Instacart Now Delivering from Bi-Rite, July 22, 2014

Bi-Rite Partners with Instacart to Deliver Groceries to San Francisco, SF Gate’s Inside Scoop, July 22, 2014

Bi-Rite is Now Delivering Throughout SF via Instacart, SF Eater, July 22, 2014


Lobster ice cream? Creameries think outside the pint Today Show, July  2013

Sam Mogannam keynote talk at the Front Porch: Community investment campaign launch event for People’s Community Market, October 25, 2012

Sam Mogannam at TEDx Presidio  September 8, 2012: “Shopping for food is a community building act”

Sam Mogannam, Speaker at TEDx Presidio 2012 August 21, 2012: Sam discusses his point of view on the theme of “Re-inventing Capitalism”

QuickBites: 18 Reasons San Francisco Government TV visited 18th Street

Martha Stewart Show: Seasonal Sweet Treats April 17, 2012: Sam Mogannam teaches Martha how to make a spring strawberry rhubarb pie

The Today Show: Travel & Leisure’s United States of Deliciousness (Bi-Rite profiled at 3:30) June 7, 2011

Foodcrafters, March 2011: Aida Mollenkamp shops at Bi-Rite Market

California Country TV, February 2011: Spotlight on Bi-Rite Farms and Produce Section

All Business.com interview with Bi-Rite owner Sam Mogannam, January 2011: “Neighborhood Market Proves Passion Outweighs Planning”

A la Distasio, November 2009: The Montreal-based TV show visits San Francisco and interviews Sam Mogannam

Slow Food Nation Panel at the Commonwealth Club, August 2008: Sam Mogannam speaks at Chapter 8

Slow Food San Francisco interview with Sam Mogannam, June 2007: “Slow Food Explores Bi-Rite Market”


Cooking with Ryan Scott, KGO Radio, featuring Bi-Rite’s own Matt Rupert, 2013

HRN Community Sessions – Episode 56 – Bi-Rite Divisadero Opens! Heritage Radio Network interview with Bi-Rite’s Patrick Mills, March 2013

The Corner Grocery: Creating Community: Discussion with 3 Bay Area food business pros about creating, nurturing, and sustaining community through what you eat and where you buy it (featuring Sam Mogannam), KALW Radio, December 2012

Edible Radio: Growing Home: interview with Kirsten Bourne, March 2012

Come Together, Right Now: Redefining Community: interview with Sam Mogannam, February 2012

KQED Forum with Michael Krasny: interview with Sam Mogannam and Simon Richard, December 2011


The 21 Best Ice Cream Shops in America
Thrillist, May 2014

New Retail (Winner): Bi-Rite Market on Divisadero
San Francisco Business Times, March 2014

Cool Grocery Stores Around the U.S.
Delish, March 2014

Community Through Food
Progressive Grocer Independent, December 2013

Get the Best Thanksgiving Turkey Available to Humanity
SF Weekly, November 2013

Good News
foodand.co.uk, 2013

Good values on pinot noir are out there despite glut of wines
San Francisco Examiner, October 2013

New Survey Results: San Francisco’s Best Restaurants
Zagat.com, October 2013

Q&A with Shakirah Simley: Canner-in-Residence at Bi-Rite
Bay Area Bites, September 2013

SF businesses recognized for helping working moms
SF Gate, September 2013

Taste Talk with Chef Sam Mogannam
Joyfoodly.com, 2013

Nine Cool Things to Do in San Francisco, On a Budget
Huffington Post, August 2013

Coast to Coast: Best Spots for Ice Cream
Daily Candy, August 2013

Bi-Rite Market employee lands on Zagat list
newhope360.com, July 2013

Best ice cream shops to dig into this summer
Yahoo! Travel, July 2013

Summer Licking: Five Ice Cream Sundaes with a Twist
7x7SF, July 2013

America’s Best Cities for Ice Cream
Travel+Leisure, July 2013

Refreshingly Unhip: Chocolate Ice Cream
7x7SF, Junel 2013

75 Things to Do in San Francisco This Summer
Flavorwire, June 2013

Bi-Rite Teaches Agriculture at Farm School
Supermarket News, April 2013

Bi-Rite Divisadero
Cook Till Done, April 2013

Two Bi-Rites Are Better Than One
San Francisco Magazine, April 2013

Man with a Mission
Stores, April 2013

The 8 Best Regional Supermarket Chains in America
Bon Appetit, May 2013

A San Francisco Staple: Bi-Rite Creamery
Warby Parker Class Trip, May 2013

Zero-Waste All-Stars
Vogue, April 2013

Early Report: Bi-Rite Market 2 in SF’s Western Addition
CHOW, March 2013

Sam Mogannam Churns Success at Bi-Rites
San Francisco Chronicle, March 2013

Bi-Rite Cements Divisadero’s Star Status
San Francisco Chronicle, March 2013

Zero-Waste All-Stars
San Francisco Magazine, March 2013

Bi-Rite Divisadero, in full bloom
Inside Scoop SF, March 2013

Bi-Rite Divisadero Soft Opens, Prepares for Grand Opening

Creating a Healthy Path to Disruption
Fast Company, February 2013

Bi-Rite Market Run by a Chef, Sam Mogannam
San Francisco Chronicle, December 2012

Loco for Local
Progressive Grocer, August 2012

Groceries as Communities for Change, co-authored by Sam Mogannam and Brahm Ahmadi of People’s Community Market
San Francisco Chronicle, October 2012

The West’s Best Local Food Shops
Sunset Magazine, October 2012

Saving Surplus: Gleaned Foods Make it to the Grocery Shelf
Grist, July 2012

Hidden Gems and Delicious Destinations: San Francisco’s Bi-Rite
Cooking Light, June 2012

Local Grocer Cultivates a Following, Looks to Grow
Wall Street Journal, June 2012

The 100 Most  Creative People in Business 2012: Sam Mogannam, #86
Fast Company Magazine, May 2012

Hyper-local Markets Provide Big Economic Boost
San Francisco Chronicle, December 2011

Cornering the Market (PDF)
San Francisco Magazine, October 2011 (online version with no photos here)

San Francisco Chamber of Commerce Excellence in Business (Ebbies) Community Champion Award
September 2011

Bi-Rite Offers San Franciscans a Marketplace To Grow In
Sheepless, September 2011

Traci Des Jardins: Summertime and the Cooking Is Plentiful
Huffington Post, July 2011

Chefs’ Favorite U.S. Restaurants
Travel & Leisure, July 2011

San Francisco Natural
In Store Buyer Magazine, March 2011

A Farm Fresh Thanksgiving
Food & Wine Magazine
November 2010

NASFT Outstanding Retailer of the Year
Specialty Food Magazine
June 2010

Faces & Visions of the Food Movement: Sam Mogannam
Civil Eats, May 2010

The Tastemakers 2010: Grocer
7×7 Magazine, February 2010

A Mini-Empire at Bi-Rite
SF Chronicle, November 2009

California: Food’s Golden State
Bon Appetit, May 2009

Monocle’s Top 20 Retailers
Monocle Magazine, April 2009

The Bi-Rite Stuff
Edible San Francisco, October/November 2008

Food Conscious: S.F. grocery branches out into farming
San Francisco Chronicle
October 8, 2008

Urban outing: Picnic-perfect park in San Francisco
San Francisco Chronicle, May 23, 2007

For the Love of Chocolate
San Francisco Chronicle, September 6, 2006

The Bay Area’s 9 Top Takeout Spots
San Francisco Magazine, May 2005

Butchers’ best-kept secret
San Francisco Chronicle, March 16, 2005

Mom ‘n’ Pops
San Francisco Magazine, March 2000

Bi-Rite Keeps a Taste of Old-Style Shopping in the Mission
San Francisco Chronicle, June 16, 1999

What’s Cooking: All in the Family
Food and Wine, December 1998

Chocolate explosion
San Francisco Magazine, February 2006

Holiday on 18th Street–Recipes Included!
San Francisco Magazine, December 2003

125 Best Things to Eat
#45 House-smoked Salmon Bi-Rite Market
San Francisco Magazine, April 2006