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Divisadero Opening Announcement

b-man with divisadero lineThe New Bi-Rite Market Divisadero—Now Open

  • 65 new living-wage jobs created for San Francisco workers
  • Bi-Rite Creamery scoop shop inside the Market—lick while you shop!
  • 20% larger than the 2,500-square-foot 18th Street Market
  • Over 1,000 locally sourced foods in a space that used to sell Twinkies, malt liquor and cigarettes
  • Rooftop bee hives, with rooftop herb garden coming soon
  • Fully restored 1931 art deco façade, formerly one of the original Safeway Markets

SAN FRANCISCO, CA, Wednesday March 13th 2013— Fifty years after his father and uncle established Bi-Rite Market on 18th Street in San Francisco’s Mission District, and fifteen years after taking over the family business, Sam Mogannam has opened a second Bi-Rite Market. Three years in the making, Bi-Rite Divisadero has put down roots in San Francisco’s Western Addition neighborhood, joining the Bi-Rite Family of Businesses which includes Bi-Rite Market on 18th Street, Bi-Rite Creamery & Bakeshop, Bi-Rite Farms, Bi-Rite Catering, and non-profit 18 Reasons, Bi-Rite’s food education and art center that hosts events for youth and adults almost every day.

When Mogannam took the bars off the windows and built a kitchen in the center of his flagship 18th Street market, he envisioned a new type of chef-driven grocery store that would build community through delicious, healthy and responsibly sourced food. This vision continues with Bi-Rite Divisadero, a neighborhood grocery store that sells fresh, tasty food and celebrates the farmers and food makers who produce it. The kitchen, the heart and soul of the market, prepares homemade salads, soups, vegetable and meat dishes that change seasonally. The store features a full service butcher, cut-to-order cheese counter, Bi-Rite Creamery ice cream scoop shop, deli, wine, beer & spirits, and a myriad of groceries and pantry staples for any cook to create a fantastic meal. The larger space allows for a wider selection of fresh local produce (with an expanded section for wild mushrooms and herbs), fish, and cheese. Also featured are PUBLIC LABEL items, Bi-Rite’s private label line of jams, pickles, sauces, oils, wine, chocolate and more produced in partnership with local farmers and kitchens like Full Belly Farm, Bozzano Olive Ranch and Happy Girl Kitchens.

As with the 18th Street market, much of the produce, grocery, and meat sold at Bi-Rite Divisadero is delivered directly by the farmers, ranchers and food makers who produce it, connecting an urban community with the Northern California rural bounty that surrounds it. Every product on Bi-Rite’s shelves has been chosen for the story behind it, and more importantly because it tastes great. In line with its mission of “Creating Community Through Food”, Bi-Rite strives to be a catalyst for change. By inspiring people to cook more and to spend more time around the table with family and friends, Mogannam and Divisadero co-owner Calvin Tsay hope to bring health and vibrancy to the Western Addition community.

Mogannam’s entrance on Divisadero reunites him with fellow San Francisco natives and St. Ignatius High School alums Jeff Hanak (co-owner of Nopa restaurant) and Michael O’Connor (founder of the Justice League, now the Independent), both within a block of the new market.

“The Western Addition is a wonderful neighborhood with a strong sense of community” said Mogannam. “We’re so proud to be able to provide 65 new jobs to help it thrive, while also supporting our local farmers, ranchers, and food artisans. We want this to be a store where everyone who loves to cook and eat can shop, learn and discover a deeper connection with food. “

Co-author of Eat Good Food: A Grocer’s Guide to Shopping, Cooking & Creating Community Through Food, Mogannam was listed as one of America’s “100 Most Creative People in Business” by Fast Company in 2012, and recognized by the San Francisco Chamber of Commerce as a “Community Champion” for buying mostly from local vendors, keeping over $10 million in annual expenditures circulating in the local economy.


  • Owners: Sam Mogannam & Calvin Tsay, who met during their stint at the Joie de Vivre Hospitality Group.
  • General Manager: Patrick Mills, six year manager at Bi-Rite 18th Street and veteran of Zingerman’s in Ann Arbor.
  • Chef de Cuisine:  Morgan Maki, five year chef butcher at Bi-Rite 18th Street with a prior stint at Quince in SF.

Building Team

  • Architect: Shatara Architecture, Suheil Shatara principal
  • General Contractor: C&C Engineering, Kevin Chang
  • Structural Engineer: Hom Pisano Engineering, Michael Hom and Jay Pisano
  • Construction Advisor: Sutti and Associates, Steve Berringer project manager

Basic info

  • Hours of operation: 9am-9pm, 7 days a week
  • 550 Divisadero St. (@ Hayes), San Francisco, CA 94117 * Phone: 415-551-7900
  • For media and other inquiries, please email Shakirah.
  • Website: biritemarket.com * Twitter/instagram: @biritesf * Facebook: /biritemarket
  • The store offers one hour parking ($2/hour) at the nearby DMV lot 5-10 p.m. weekdays and 9 a.m.-10 p.m. weekends. Call the store or go to the Divisadero web page for the Bi-Rite guest code.

Assorted store photos are below; for original files, please email Christina.

Front good


Bi-Rite Creamery scoop shop inside the market




Prepared foods made fresh in our own kitchen


General Manager Patrick Mills and Chef Morgan Maki

trac and john

Trac and John on our wine team


Almost two times as much produce vs. the 18th Street Market






Bi-Rite’s PUBLIC Label line of products. More info at www.biritemarket.com/publiclabel/