We’re known throughout San Francisco for our stunning farm-direct produce selection and the way it represents the seasonal bounty of Northern California.  Each item is hand-selected by Simon and Matt, our Produce Buyers, who ensure that what we offer is as fresh as can be. We pride ourselves on being like a farmers’ market every day, bringing fruits and vegetables from many of California’s best farmers together under one roof for your convenience. We choose for flavor–not for looks– and we taste each box of fruit that comes in to make sure every piece tastes great. We will sample any of our produce to our guests!

Produce crew pinstripe break!

We are proud to have ongoing, personal relationships with small  farms that produce in a sustainable way.

Some of the farms we work with:

Balakian: Reedley, CA

Blue Moon: Aptos, CA

Catalan: Hollister, CA

Frog Hollow: Brentwood, CA

Full Belly: Guinda, CA

Happy Boy: Watsonville, CA

Mariquita: Watsonville, CA

Two Dog: Davenport, CA

We partner with many of these farmers on our PUBLIC Label line, using their produce and our recipes to extend the flavors of the harvest season and add value to their operation.

You’ll also find fruits and veggies from our own farm plots in Sonoma and family orchards in Placerville for sale in our produce section!

Read an interview with Simon, our head produce buyer and farmer, about how he sees Bi-Rite’s role in the sustainable agriculture movement.

Recent Blog Posts About Produce

Eat more artichokes!

Italians love artichokes and I know why! They’re healthy, surprisingly sweet, and easy to prepare at home.  They pair well with my favorite flavors and ingredients of Italy like lemons, garlic, olive oil, and fresh herbs like mint.  Artichokes are great in salads, risotto, pastas and even open-faced sandwiches–try one … Continue Reading


Strawberries Galore! The Best Farm-Direct Berries from Organic Growers

We’re pretty lucky to be living in the Bay Area considering we have access to farm-direct, organic, local strawberries for about half the year. The fun starts in the end of March to early April, and really gets going in late April. Most of the farms we work with at Bi-Rite … Continue Reading

All Posts about Produce

Recent Tweets About Produce

New mascot! MT @mrupert84: I spy w/ my little eye - a baby Pygmy goat in @BiRiteSF cheese case #percythepygmygoat months ago

They're early but delish! MT @fluxiontour: Found 1st #peaches of the season @BiRiteSF. make sure to try this recipe months ago

RT @sammogannam: Cant wait for a taste of a cox #pippin this fall-most inspiring apple story I've read! @MotherJones11 months ago

More on Twitter