Earth Day 2012: Announcing Bi-Rite’s Food Waste Challenge

“One half of the food prepared in the US and Europe never gets eaten.”–Dive!, the movie

We as a society might waste this much food, but we’re also coming up with good ideas about how not to. Here are just a few ways we’ve already talked about combating the problem:

  • Getting involved with one of the organizations that have cropped up in the past couple of years to solve our country’s waste issues. Halfsies offers restaurant-goers a choice that provides a healthier portion size, reduces food waste, and supports the fight against hunger; Food Shift works with consumers, businesses and communities¬† to build awareness and close the gaps in food delivery and consumption; and Marin Organic hosts a gleaning program which gathers excess produce from farms and delivers it to public schools, to name a few.

It’s this last point that brings me to the matter at hand today….I’m pleased to announce Bi-Rite’s first Earth Day Food Waste Challenge! Yes, the name could be sexier. But the idea couldn’t, because the point of this challenge is for us all to practice how we as individuals can put a dent in the amount of food that goes to waste. For an issue as complicated and overwhelming as our waste-disposal system and the challenge of feeding everyone who’s hungry, I’m empowered by the ability each of us have to waste less in our own day-to-day.¬† So how will the challenge work, you ask?

1. We want to hear from you, our community, about what foods you find yourself throwing out most often. First that comes to mind for me is herbs; I’m always challenged to finish the whole bunch (although the “Any Greens Pesto” recipe from Eat Good Food makes it easy!). Tell us in a comment here which foods you can never seem to use up before they go bad.

2. We’ll take the answers we hear most from you, and make those our target foods for our Food Waste Challenge, which will take place at Bi-Rite Market the week leading up to Earth Day (Sunday, April 22nd).

3. During that week, we’ll give you recipe cards for each of the target foods. Each card will have a few different recipes that make use of its featured ingredient. We’ll invite you to email us a photo of any dish you cook from it–I’ll post each photo sent in on our blog.

4. We’ll donate 10% of proceeds from sales of the target foods that week (up to $1,000) to Three Squares,¬† an organization that works throughout the Bay Area to provide nutrition education and improved access to healthy food in low-income communities. They’re teaching people how to shop for ingredients and cook smartly, and this will help them towards the 600 classes they teach every year!

So without further ado, let’s kick this thing off! Please reply to this post with a comment on what foods you find yourself throwing out most often, so we can help you find creative ways to use them up next month!

I can never resist a good retro poster