We’re down to the wire: Bi-Rite Market’s Eat Good Food book is almost done. We got to see first round galleys this week and it looks awesome. We had to increase the page count by 48 pages to make room for all of the rich information we want to share. I am most excited about the cover, which took a lot of back and forth (who knew it would be so challenging?) but we ended up with the perfect balance of image and graphics, just enough of a teaser to lure you in. I feel it looks and feels Bi-Rite, but let me know what you think. Email me and let me know.
Last week we filmed a video about the book, which was a lot of fun. I took Melanie, a Bi-Rite neighbor, shopping in the Market and then we cooked up a recipe from the book together. Peter and Sarah from Belle Creative caught the action on film, and we all learned a lot. Stay tuned!
The next few weeks will be busy with final edits and design layouts so we can get the manuscript off to the printer by the end of May. There is still a lot of work to do in order to have books in hand by October—which I know will be here sooner than I can blink (in the meantime, you can pre-order a copy here). Our 18th Street world will be exposed to the whole world; I’m nervous, and a bit anxious, but mostly excited to get the book out there. It has been two years in the works, but really a lifetime if you consider that all the info included spans from my childhood to now. The experience has been wild and has exceeded all of my hopes and expectations.
I am hopeful that Eat Good Food will inspire change, empower more people to question where their food comes from, and give them the confidence to ask more questions wherever they shop. But more importantly, I hope you have fun reading it and get a clearer understanding of what makes us tick. We’re a nutty bunch. We’re crazy about food and are passionate about feeding people. We love what we do, have a ton of fun doing it and hope you do too.