Community Jam: Calling our Guests to Support INNA’s Growth



We like to geek out on a lot of things here at Bi-Rite, and one of them is enlisting the support of one group in our community for another. I want to share with you an opportunity for our guests (and entire Bi-Rite community) to pitch in on a campaign to ensure that one of our producers, INNA Jam, is able to make delicious jams for years to come.

One of my favorite producers to work with as a grocery buyer here is Dafna Kory, who founded INNA Jam. She and I met two years ago, right when I started at Bi-Rite, and I knew immediately that her jams would be a success in our store, as she works along many of the same principles that we do. She sources all of her organic fruit from within 100 miles of her home base in Berkeley, she creates only single varietal jams in order to celebrate the unique flavors of rare fruit, and she delivers them in person (often on bike). You’ll often see her in front of Bi-Rite sampling her jams to our guests, or volunteering at 18 Reasons, or teaching jamming classes around the Mission.

INNA Jam has grown tremendously in the past two years, and Dafna has finally made the huge leap to move into her own kitchen! As you can imagine, this is an exciting, daunting, and expensive venture, and Dafna is asking for support through a kickstarter campaign. Check out Dafna’s informative video about the campaign–I’m sure you’ll be convinced to contribute towards her kitchen!

I’d like to call on our guests to help fund her cause, which I feel so strongly benefits our community: if she raises her goal of $25,000, Dafna will be able to work with more local farmers, provide more jobs in the food industry, and produce more of her incredible jams (I’m sure I wasn’t the only one who was bummed that her apricot jam lasted only a few weeks this year!).

The crazy thing is that this project will only be funded if at least $25,000 is pledged by Tuesday Mar 20, 6:00pm EDT. As of me writing this, she’s raised $11,257–almost halfway there. Please join us in pushing her over the hump!



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