Announcing our new product line: Bi-Rite PUBLIC Label



Wow, do we ever have a creative, engaged and VOCAL community! When we reached out to ask for your input on a name for our new line of private label products, we had no idea we’d get hundreds of responses from our guests and staff. It was too much fun going through all of your ideas (we actually found good minds thinking alike with several of the names, usually the ones involving “Rite”!). Without further ado, we’ve chosen a name for our new line of private label products…

Bi-Rite PUBLIC Label

Bi-Rite PUBLIC Label redefines what a store line can be by sharing WHERE your food is from, WHO produced it and HOW it was made…and letting you taste before you buy, so you know it’s GOOD!

We want to turn the “private” in “private label” upside down. Our line is all about transparency: we’re sourcing the ingredients from farmers we have direct relationships with, partnering with kitchens in the Bay Area that have the capacity to can and jar larger quantities than we can, and providing the recipes ourselves. And we want to share the whole process with you. It’s part of our constant challenge to dig deeper and learn more about how food is made, minimize food waste, and make tasty foods the old fashioned way.

We’d love to hear what you think of the new name. Meanwhile Kristine, our store artist, is busy coming up with new graphics and labels for our shelves!

Join us Sunday in front of the Market from 2-5 to taste three of the first items in our Bi-Rite PUBLIC Label line:

Shakirah’s Mixed Berry Jam: Made by Shakirah Simley, Bi-Rite’s Community Coordinator and the founder of Slow Jams. Bursting with blueberries, raspberries and strawberries, and lower in sugar than most berry jams, it’s great paired with cream scones and Devonshire cream, or mixed with fresh lemon juice, simple syrup, mint and sparkling water for a minty berry summer lemonade.

Our zingy Kohlrabi Kraut--you know what they say about colorful eating!

Kohlrabi Kraut: Made from Mariquita Farm’s Kohlrabi cabbage and Catalan Farm’s red cabbage, this bright, chunky kraut has notes of citrus and a kick from ginger and chili pepper. Kohlrabi is a stout cultivar of cabbage that will grow almost anywhere; it’s packed with nutrients and antioxidants, with a unique magenta coloring.¬† The thick pieces of Kohlrabi in our Kraut are delicious on sandwiches, burgers, tuna salads, egg salads, or out of the jar. Available in a very limited quantity!

Strawberry Balsamic Sauce: Inspired by our Strawberry Balsamic Ice Cream, Shakirah’s Strawberry Balsamic Sauce will bring the sweetness of Mariquita Farms berries into your pantry year round. With bright berry flavor and an exotic hint of brown sugar, black pepper and lime, we love this on top of vanilla ice cream, French Toast, or¬†Bellwether Farms Ricotta.



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