Monday Night Produce starts today!

ARE YOU READY FOR SOME LOCAL PRODUCE??? (insert Monday Night Football announcer voice here)

Today we kick off of our Monday Night Produce stand, which will happen every other Monday through the Fall, 4 to 8pm in front of the Market. Each week we’ll have yummy samples, and our own produce guru Lawrence will be here to share his knowledge.

Tonight, we’ll celebrate Swanton organic strawberries, which are right now in their prime. Located in Davenport, CA (about 60 miles away–drive right by the farm on your way to Santa Cruz!) Swanton Berry Farm has been certified CCOF Organic since 1987. We’re so proud to support Swanton because they’re doing things right: Jim Cochran, founder and co-owner, not only helped jump-start the organic strawberry industry, but is also encouraging fair labor practices among sustainable growers. For this they recently were named a winner in the Natural Resources Defense Council’s third-annual “Growing Green Awards” recognizing those promoting sustainable agriculture and food.

Jim takes a slow approach to farming, using cover crops and high quality compost. To ensure the most flavor, he’s careful to not over-water, saying “we get better flavor when we don’t push our plants too hard!” The union contract Swanton has for their workers shows their commitment to the human side of farming. All of this makes for delicious strawberries, which are right now at their peak!

Tonight we’ll have berries to taste, along with Bi-Rite Creamery homemade shortcake–come by!

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