The air is crisp and the holiday cheer is here – our 4th Annual Bi-Rite Holiday Toy Drive is near! From Friday, December 4th, to Friday, December 18th, we will collect everything from Mr. Potato Heads to paintbrush sets to board games to soccer balls for low-income and homeless children and families living in the Mission and in the Western Addition.
We’re proud to continue our long-time support of community-based organizations to create a happier holiday for our neighbors. Donations from Bi-Rite Market Divisadero will go to the Western Addition Beacon Center, which supports local youth every day through arts and cultural programming, academic support, college prep, and sports activities. All toys from Bi-Rite Market and Bi-Rite Creamery on 18thStreet will go to Arriba Juntos, a Mission-based community organization fostering self-sufficiency through occupational training and job opportunities for our neediest neighbors, for almost 50 years.
This year, we’ve made new friends to double the impact of our Toy Drive. We’re teaming up with fellow mission-driven business and Valencia corridor staple Paxton Gate and their toy store, Curiosities for Kids. Paxton Gate will collect donations and bring in high-quality, educational and interactive toys, games, and projects for kids in need in the Mission. We will also partner with Children’s Book Project for all book donations. Children’s Book Project supports Bay Area children who have few or no books in their homes and attend schools and childcare facilities where children’s books are desperately needed.
We need your support to ensure that underserved kids in San Francisco have a wonderful holiday. We have four ways for you to #BeASanta and spread joy this holiday season:
- Donate in-store! Please give new and unwrapped:
- Toys (for kids 12 and under)
- Books (for kids 16 and under)
- Sports equipment (e.g. balls, bats, gloves, skateboards)
- Art supplies (unused)
From Friday, December 4th to Friday, December 18th, drop off goodies in the toy barrels at the entrances of:
- Party at a Parklet! Looking for extra fun? Enjoy a delicious Bi-Rite Creamery Christmas cookie or piping hot Dandelion European drinking chocolate in exchange for a new toy donation at our “Toys & Treats” event on Wednesday, December 16th, from 4:30PM to 6:30PM. Co-hosted by Dandelion Chocolate at their brand-spanking new parklet, we will welcome all generous souls with a free holiday photo booth, Four Barrel coffee and more treats! Paxton Gate will be on site with selected toys for purchase for all those who’d like to give on the spot.
- Swap Toys for a Treat! Find the Bi-Rite Community Team at Bi-Rite Divisadero on Wednesday, December 9th from 4 to 6PM. Shakirah and Sarah will be tabling outside, collecting toys from our neighbors, and sharing warm beverages and Creamery treats.
- #BeASanta with our Instagram Contest! Are you ready to spread some serious holiday cheer? Tag us (@BiRiteSF) in a photo/selfie on Instagram with your toy donation at our Bi-Rite barrel with the hashtags #BeASanta #BiRiteToyDrive. The most liked photo on Instagram by December 18th, 2015 at 12PM will receive a $50 Bi-Rite Market and Creamery gift card! #winning
Last year, we collected over 450 toys via the generous outpouring from our staff, guests, local businesses, and greater community. We want to double that number – help us do it again!
Excited? Have questions? Email Shakirah, Bi-Rite’s Community Programs Manager!
The 2015 Bi-Rite Holiday Toy Drive is in collaboration with these amazing partners: